"The mission of Planet Green is to be the dominant media voice championing a positive impact on the health of our planet. It will bring together the preeminent people and organizations to effect real change.

Planet Green will contribute to the stewardship of the Earth by celebrating its wonders and inspiring personal action through the power, heritage and diverse resources of Discovery Communications.

Our trusted, accessible, high quality offerings will educate, entertain and enable individuals to live a greener lifestyle."